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Through textile innovation, Thomas Burberry elevated outerwear performance and enhanced its ability to protect explorers from the elements. As part of our ongoing commitment to responsible craftsmanship, we have set targets to incorporate certified and responsibly sourced key raw materials into our products, embed circular business models and eliminate plastic from our packaging.



Our Targets

  • 100% of key raw materials in our products are to be certified or responsibly sourced by FY 2029/30 (as defined in our Sustainable Raw Materials Portfolio)1
  • 100% traceability of key raw materials by FY 2029/30

 

 

Continue to evolve our aftercare offer and trial new circular business models. 

  • Eliminate plastic from our consumer packaging by FY 2025/26
  • Eliminate unnecessary plastics used in transit packaging and maximise recycled content (with at least 50% of plastic to be made from fully recycled content) by FY 2029/30

To learn more about our targets, visit our Annual Report.

Our Progress Highlights

 

84%

of key raw materials in our products were certified or responsibly sourced2

100%

of leather sourced from certified tanneries

c. 37,000

products repaired or refreshed using our product aftercare services3

33

countries and territories with stores offering one or more aftercare services 

390

stores offer one or more of our aftercare services

100%

of our consumer paper-based packaging is widely recyclable


Our Commitments in Action

We see traceability as a key enabler that allows us to assess and manage the environmental and social risks associated with raw materials sourcing. Traceability in our supply chain will help us not only to meet wider strategic goals but is also central to our compliance with existing and incoming regulation.

In FY 2022/23, we set a target to have full traceability of our key raw materials by FY 2029/304, to be delivered through our traceability programme. By leveraging a third-party traceability tool, we have successfully implemented a traceability project for cotton, wool and synthetics with our key suppliers. After having successfully concluded pilots in FY 2024/25, we have progressed into the scaling phase with our strategic supply chain partners.

Our FY 2024/25 plastic elimination target for consumer packaging goes hand in hand with elevating the luxury customer experience.

To minimise and reduce waste, we now take a minimalist approach to our consumer packaging. Our pared-back offering comprises a reusable 100% recycled cotton shopper bag for larger purchases and Salt and Knight Blue paper pouches or retail bags for smaller items.

As part of our packaging rebrand in FY 2023/24, we removed plastic from our consumer packaging6 and we continued to use plastic-free alternatives in FY 2024/25. Our paper-based packaging is widely recyclable and in FY 2024/25, 98% of all paper-based packaging procured was FSC® certified.

Burberry products are expertly crafted using materials of the highest quality. To help our customers extend the life of their Burberry products, we have expanded our global luxury aftercare and circular services, including Refresh, Repair, Rental, Resale and Remake.

In FY 2024/25, we expanded our aftercare services,Sneaker Refresh, Shoe Repair, Trench Reproofing, Canvas Cleaning and Leather Repair, across four new geographies: the United Arab Emirates, Canada, Italy and Taiwan Area, China.

In addition, we launched rewaxing and repairs in the UK and expanded our Scarf Refresh service to include new fibre blends. We also onboarded 10 new service vendors to support our aftercare service network.

By the end of the year, 390 stores across 33 countries and territories offered one or more of our aftercare services.

This year, we continued exploring alternative ways for customers to experience our products, including through rental partnerships and adapted product offerings. 

Materials innovation is an important part of both our Product and Planet pillars. To help us to deliver more sustainable luxury for our consumers, we look for ways to integrate more recycled content, or use new, more responsibly sourced materials in our products. We continue to research and source next-generation materials and processes to support our decarbonisation efforts, by joining forces with existing suppliers and start-ups and working to scale these solutions into our business. ​

In FY 2024/25, we introduced a scarf made with a blend containing Brewed Protein™. Woven in Italy, the scarf contains 62% wool, 8% cashmere and 30% Brewed Protein™: a lab-grown fibre that is produced through the fermentation of plant-based, renewable ingredients. Through this process, the scarf retains the attributes that Burberry products are known for; luxury quality, warmth, protection and durability.

For more details on how we’re building on our heritage of textile innovation, visit our news page here





Our Sustainable Raw Materials Portfolio

We take a portfolio approach to the raw materials used in our products, as we recognise the need for multiple raw materials sourcing standards. This approach enables us to champion the use of more responsibly sourced and lower impact materials, and to track the progress of our target to reach 100% certified or responsibly sourced key raw materials by FY 2029/30.

Our Sustainable Raw Materials portfolio sets out the accepted certifications and responsible sourcing criteria we require across our core raw materials – cotton, synthetics, viscose, wool, leather, feather and down.

We partner with internal teams and with supply chain partners to increase the use of more responsibly sourced materials within our products.  In FY 2024/25, 84% of key raw materials in our products were certified or responsibly sourced (as defined by our Sustainable Raw Portfolio).

More information on our Sustainable Raw Materials Portfolio can be found in our Basis of Reporting.

 

 


1 Scope of the metric applies to all main materials and down filling, where more than 50% of the composition within the specific material is either cotton, synthetics including polyester, nylon, thermoplastic polyurethane (TPU) and polyurethane (PU), leather, wool, down and feather, or viscose.

2 See EY’s Independent Limited Assurance Report and our Sustainability Basis of Reporting FY 2024/25 for further details.

3 Approximate number, see our Annual Report FY 2024/25 for further details.

Key raw materials refers to cotton, nylon, polyester, viscose, wool, leather, feather and down of which traceability is obtained to country of origin level at minimum

6In FY 2023/24, we reported the percentage of plastic packaging made with a minimum of 20% recycled plastic. In FY 2024/25, we increased our KPI threshold for recycled plastic content from a minimum of 20% to a minimum of 50%. 


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