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We believe that new horizons open when you step outside

For 170 years, Burberry has created clothing to protect people from the weather. As proud champions of British creativity and craftsmanship on a global scale, we celebrate our unique heritage through beautiful and innovative luxury goods designed to delight our customers.

Our most iconic products, our outerwear and scarves, are instantly recognisable and have timeless appeal for people of all ages.



Source

We seek to use high-quality, certified and responsibly sourced materials to produce luxury products that stand the test of time. When making business decisions, we consider the wellbeing of people in our supply chain and our environmental impact.



Design

We create beautiful luxury products inspired by our heritage and elevated by our distinctive brand codes. Based in our London headquarters, our Design, Product and Merchandising teams work together to ensure our products delight and inspire all of our customers.


Our business model is rooted in our rich British
heritage and our desire to innovate


Make

We weave gabardine at our Burberry Mill in Keighley, Yorkshire, and make our iconic Heritage Trench Coats at our factory in Castleford. Our classic Burberry Check cashmere scarves are produced in Scotland by our long-term partner Johnstons of Elgin. We operate wholly owned leather goods and technical outerwear centres of excellence in Italy and work with a network of global suppliers.



Sell

We sell our products through directly operated stores, concessions, global wholesale partners and on Burberry.com. We provide exceptional customer service, ensuring a seamless experience across all touchpoints and offer aftercare services so our products can be loved for longer. For certain categories, including eyewear and beauty, we work with licensing partners to benefit from their product and distribution expertise.




Purpose and values

Our purpose, To Embrace The Elements With Open Arms and our values serve as the guiding framework for everything we do. They underpin decisions, inspire creativity and define the experiences we bring to both our colleagues and our customers. 



We strive to deliver long-term sustainable value for all our stakeholders


Customers

We place our customers at the centre of everything we do. We adapt how we use our brand codes, tailor how we design our products and customise our brand activations and store experiences to connect with our customers in meaningful ways. We innovate to offer customers unique ways to engage with our brand.

Shareholders

We aim to create sustainable long-term value for our shareholders. We allocate capital by reinvesting for organic growth and, subject to there being further capital available, we allocate it to dividends, strategic inorganic investments and additional returns to shareholders.

People

Our people are our greatest asset and we provide a rich and rewarding colleague experience. We foster a culture where our people can grow and express their creativity with a sense of belonging. We are also committed to protecting and enhancing the livelihoods of people in our supply chain, while respecting and upholding human rights.

Communities 

We support local communities where we operate, with a particular focus on driving positive change in the lives of young people from underserved communities through the work of The Burberry Foundation. Through our global youth empowerment programme, Burberry Inspire, we work in partnership with local organisations to create opportunities for young people.

Environment

Being a responsible business and working to reduce our impact on the environment continues to be very important to our colleagues and customers around the world. We manage climate- and nature-related risks to ensure the long-term success and resilience of our business.

Governments

We engage with governments on environmental, social, economic and governance issues. We also work with government bodies to seek solutions to mutual challenges and to be a positive force wherever we do business.

Partners

We work collaboratively with our partners, which include suppliers, retail third parties, non-governmental organisations (NGOs) and civil society groups, to explore shared opportunities for development and innovation, and to drive social and environmental improvements for our communities.


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