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Stakeholder Engagement

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Burberry is committed to listening to our stakeholders and doing right by them to ensure our long-term success.


We want our people to thrive at Burberry and are committed to attracting and retaining the best talent for our business.

Our people are creative, highly skilled in their respective fields and have brand knowledge and insights. As Burberry’s greatest asset, we are committed to their professional and personal development. Ensuring our workforce is engaged and motivated is an important driver for our business.

What matters

  • Career development
  • Operational efficiency
  • Wellbeing 
  • Fostering a diverse, equitable and inclusive culture

We sell to and connect with our customers through directly operated stores, concessions and wholesale partners, as well as via Burberry.com.

By purchasing our products, our customers ensure Burberry’s viability as a business.We aim to meet and exceed our customers’ expectations with highly creative products of exceptional quality. We provide them with exemplary customer service through a seamless omnichannel experience and invite them to be part of our inclusive Burberry community.

What matters

  • Product design, craftsmanship, innovation and newness
  • Customer service and brand experience
  • Sustainability and circularity
  • Addressing evolving customer habits and changes in buying patterns in the context of the macroeconomic climate
  • Environmental and social impact

Through our Group’s strategy, we are creating long-term sustainable value for our shareholders.

By investing in Burberry, our shareholders ensure our Company’s ability to trade and plan for the future. By being open and transparent with our shareholders about our business and its strategy, they can make informed decisions.

What matters

  • Total shareholder return through share price appreciation and dividend payments
  • Operation of the Capital Allocation Framework
  • Quality of governance
  • ESG and, in particular, climate-related strategies
  • Profitability and business growth potential

Burberry is committed to being a responsible business and supporting our communities.

Caring for our communities is one of Burberry’s core values. Through our Burberry Inspire programme and by supporting The Burberry Foundation (UK registered charity number 1154468), we are driving positive change in our communities and helping to build a more sustainable future for young people.

What matters

  • Positively impacting the communities living and working around us
  • Employment within our communities
  • Increased focus on Environmental and Social Responsibility initiatives

We collaborate with a wide range of partners, including suppliers, companies, NGOs, civil society groups and retail third parties.

Working collaboratively with our partners allows us to share knowledge and expertise while exploring opportunities for innovation. We nurture close relationships with members of our supply chain to drive social and environmental improvements for our communities.

What matters

  • Increased focus on Environmental and Social Responsibility initiatives
  • Driving collaboration and contributing to the UN Sustainable Development Goals 

Governments have wide-ranging influence on matters which impact Burberry, including the long-term retail environment, employment laws, trade, environmental priorities, tax and other business matters.

Engaging with governments in the countries and territories where we operate facilitates Burberry’s ability to perform as a business. We endeavour to understand their concerns and raise our own so we can seek solutions to shared environmental, social, economic and governance issues.

What matters

  • Industry/product policies such as taxes, restrictions, trade, competition and regulations
  • Increased focus on Environmental and Social Responsibility initiatives
  • Employment and workplace policies
  • Domestic and local investment

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