Burberry continues its celebration of designing exceptional outerwear for over 165 years.
Inspired by the spirit of British parks and the outdoors, the pop-ups serve as a vibrant extension of Burberry’s latest campaign ‘It’s Always Burberry Weather.’ Taking its name from an archive slogan referencing the unpredictable British weather, the campaign celebrates Burberry’s long-standing commitment to outerwear. Embracing all weather conditions, the global pop-ups, window displays and in-store activations reflect Burberry’s rich history – with warmth and protection at its core.
The design of the experiential pop-ups references traditional tropes found in a London park. To bring the outdoors in, a park pavilion was recreated, which typically offers shelter from the rain. Visitors are invited to relax on benches and play on public checkers tables, bringing a sense of community to the space. Burberry’s house codes take centre stage: the Equestrian Knight Design is inset into a pebbledash-effect floor and featured on a weathervane that sits atop the space’s roof, referencing storied London buildings such as Westminster Abbey. In select pop-ups, a tea hatch serves classic British refreshments such as flapjacks and Earl Grey tea.
Shaped by Burberry’s most celebrated styles, the Outerwear 2024 collection integrates enduring design elements with purpose, warmth and comfort, which has informed Burberry outerwear for more than 165 years.
