Burberry announces a strategic partnership with Coty to accelerate the growth and development of its Beauty business. The exclusive licensing agreement will take effect from October 2017, subject to regulatory approvals.
This follows the successful repositioning and elevation of the Burberry Beauty business over the last four years of direct operation. During this time, Burberry has launched award-winning luxury fragrances such as My Burberry and Mr Burberry, redeveloped and relaunched make-up, and boosted sales of new fragrances in key markets.
Leveraging the strengths of each partner, Burberry will lead on creative elements of the Beauty business, while benefitting from Coty's deep beauty industry expertise and first-class global distribution.
Christopher Bailey, Chief Creative and Chief Executive Officer of Burberry Group plc, commented: "We are delighted to partner with Coty, a world leader in luxury fragrance and make-up. Working with a global partner of their scale and expertise will help drive the next phase of Burberry Beauty's development and position this business for future growth. Further, the combination of the upfront payments and ongoing royalties is financially attractive and is expected to provide an accretive impact to our earnings from FY 2018/19."
Camillo Pane, Chief Executive Officer of Coty Inc., commented: "We are proud to welcome Burberry as a strategic partner of Coty. We look forward to growing further Burberry's luxury beauty products using Coty's world-class expertise in developing and bringing to market beauty brands."
The information communicated herein is inside information.
*Adjusting items are defined in note 2 to the financial statements contained in the Annual Report 2015/16.
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Certain statements made in this announcement are forward-looking statements. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual results to differ materially from any expected future results in forward-looking statements. Burberry Group plc undertakes no obligation to update these forward-looking statements and will not publicly release any revisions it may make to these forward-looking statements that may result from events or circumstances arising after the date of this document. Nothing in this announcement should be construed as a profit forecast. All persons, wherever located, should consult any additional disclosures that Burberry Group plc may make in any regulatory announcements or documents which it publishes. All persons, wherever located, should take note of these disclosures. This announcement does not constitute an invitation to underwrite, subscribe for or otherwise acquire or dispose of any Burberry Group plc shares, in the UK, or in the US, or under the US Securities Act 1933 or in any other jurisdiction.
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