As we enter the next phase of our strategy, we are evolving our approach to product.
We intend to create three new business units covering Ready-to-Wear, Accessories and Shoes and pool expertise within them to enhance our product focus, increase our agility and elevate quality.
As part of this, Adrian Ward-Rees is re-joining Burberry to lead the Ready-to-Wear business unit. Adrian has extensive experience in luxury retail and apparel. He was previously at Christian Dior where he served as Senior Vice President and Managing Director of Dior Homme for the past four years. He has also worked at Lane Crawford and in merchandising at Burberry.
Adrian will start on 20 July 2020 as SVP, Head of Ready-to-Wear and will be based in London. He will report to Chief Executive Officer Marco Gobbetti and will join Burberry’s Executive Committee.
Marco Gobbetti, Chief Executive Officer of Burberry Group plc, commented:
“The changes we intend to make will ensure we have the right structures in place as we enter the next phase of our strategy. I am delighted to welcome back Adrian to Burberry to lead our newly created Ready-to-Wear business unit. Embedding product specialisation will enable us to elevate quality and increase our agility, further supporting the momentum we have built across our brand and product and setting us up for future success as markets begin to recover.”
Annabel Brownrigg-Gleeson
VP, Investor Relations
020 3367 3524
Andrew Roberts
VP, Corporate Relations
020 3367 3764
