Burberry today announces it has appointed Paul Price as Chief Product Merchandising and Planning Officer.
Paul, who was Burberry’s Chief Merchandising Officer from 2007-2017, returns to the British luxury company in an expanded role after serving as Chief Executive Officer of Topshop and Topman in London and then James Perse in Los Angeles as well as running his own consulting firm.
Paul, who will start on 9 December 2024 and relocate to London in January 2025, will lead the merchandising and planning teams as well as licensing, architecture and the showroom teams. He will join Burberry’s Executive Committee and report to CEO Joshua Schulman.
Joshua Schulman, CEO, Burberry commented: “I am delighted to welcome Paul to Burberry. He is an exceptional merchant and retail leader who has led high performing teams across channels and geographies. Paul combines business acumen and a focus on the customer with a dynamic and energetic leadership style. As a key member of the Burberry leadership team during the company’s peak era of value creation, Paul was responsible for product strategies that led to consistent double-digit growth. I look forward to working with Paul and know he will help unleash the commercial and creative alchemy that will drive Burberry forward.”
Paul Price commented: “I’m truly excited to be joining Burberry. Burberry is such an iconic brand with an incredible legacy in British fashion and luxury. Its rich history and unique cultural resonance set it apart and I am thrilled to be part of this next exciting chapter in Burberry’s evolution and growth.”
