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Burberry Appoints Charlotte Baldwin as Chief Information Officer

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Burberry today announces the appointment of Charlotte Baldwin as Chief Information Officer.

Charlotte, who will join at the end of March 2025, will be responsible for leading Burberry’s global technology team. She will join the Executive Committee and will report to Burberry Chief Executive Officer Joshua Schulman.

Charlotte is currently the Global Chief Digital and Information Officer at Costa Coffee where she oversees the company’s technology, digital and data organisation. Prior to joining Costa Coffee, Charlotte was the Chief Information, Digital and Transformation Officer, Bupa Insurance, at Bupa. She has also held senior roles at Freshfields Bruckhaus Deringer, Pearson and Thomson Reuters.

Joshua Schulman, CEO, Burberry commented: “I am very pleased to welcome Charlotte to Burberry. Charlotte is a highly experienced technology and digital leader with a track record of leading large-scale digital transformation. I am delighted that Charlotte will be joining our leadership team and look forward to working with her to advance our technological capabilities and drive our strategy forward.”

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