The Next Phase: Modern British Luxury
“Burberry has an extraordinary legacy, a unique British heritage and a very strong platform to build on, as shown in our half-year results. Our focus in this next phase is on growth and acceleration. We have a clear plan to achieve this across brand, product and distribution and a very talented designer in Daniel Lee, supported by a passionate team. I am confident in our ability to deliver our medium-term targets and realise our potential as the modern British luxury brand. I am excited about what we can achieve in pursuit of our long-term ambition to reach £5bn in revenue.”
Jonathan Akeroyd
Chief Executive Officer
The key elements of our plan to drive revenue growth and acceleration are:
We maintain our near-term guidance to FY24 while mindful of the challenging macro environment and its potential impact on trading, particularly Covid-19 related disruption in Mainland China and recessionary risks in Europe and the Americas. We have established a new medium-term target to grow sales to £4bn at CER*, sustaining high-single digit growth with operating leverage ensuring good margin progression.
* Base year FY22 exchange rates
Group Financial Highlights
Period ended £ million |
26 weeks ended 1 October 2022 |
26 weeks ended 25 September 2021 |
YoY % change Reported FX |
YoY % change CER |
Revenue | 1,345 | 1,213 | 11 | 5 |
Retail comparable store sales* | +5% | +37% | ||
Adjusted operating profit* | 238 | 196 | 21 | 6 |
Adjusted operating profit margin * | 17.7% | 16.2% | +150bps | +10bps |
Adjusted Diluted EPS (pence)* | 44.3 | 33.5 | 32 | 15 |
Reported operating profit | 263 | 207 | 27 | |
Reported operating profit margin | 19.5% | 17.1% | +240bps | |
Reported diluted EPS (pence) | 48.9 | 35.7 | 37 | |
Free cash flow* | 88 | 104 | ||
Dividend (pence) | 16.5 | 11.6 | 42 |
During the period, we continued to invest in our brand. We ran a highly successful campaign to support the expansion of our Lola handbag range, which drove above average comparable store sales growth in leather goods. We had a strong reception to our AW22 collection and we also debuted our SS23 collection, celebrating the British seaside. The show, which was Riccardo Tisci’s last for Burberry, was streamed across local and global platforms where it was watched 1.5m times. We have started the second half with the launch of our outerwear campaign. This was accompanied by a film, ‘Night Creatures’, that reflects a celebration of the joy and opportunity found in fearlessly embracing the unknown.
New product launches and seasonal collections performed strongly. Leather goods sales saw good momentum with comparable sales increasing +15% in Q2; and +11% in H1. This was driven by handbags with the Lola now our best seller and helped by the introduction of the Frances shape for AW22. Outerwear comparable sales grew +3% in H1. Growth was impacted by lockdowns in Mainland China. The performance outside of Mainland China robust at +18% growth, with a strong performance across both Men’s and Women’s.
In H1 we opened or renovated 22 stores including Bal Harbour in Miami and Taipei 101. We remain on track to open or refurbish 65 stores in the new concept this year, in addition to the 47 stores from FY22.
In August, Burberry became the first luxury fashion brand and one of the first companies globally to receive approval from the Science Based Targets initiative (SBTi) for our net-zero emissions target. As we continue to explore alternative materials, we are proud to have become an Innovation Partner of Fashion For Good, a global initiative designed to inspire change across the industry.
To support our colleagues with the rising cost of living this winter, we brought forward the new UK real Living Wage pay rates as defined by the Living Wage Foundation by more than six months. As we expand our support for young people around the world through The Burberry Foundation, we recently announced two new partners, International Youth Foundation and UK-based OnSide.
For the full announcement please click here.